As a 6-figure (soon to be 7-figure) coach, there are definitely some lessons I’ve learned along the way. I’ve done the trial and error, I’ve undercharged, had flopped webinars, and pretty much everything in-between. This is why today I’m taking you through the three things I wish I had known before starting my coaching business.
#1 in the Three Things I Wish I Had Known Before Starting My Coaching Business: You have to see yourself there before anyone else will.
What I mean, is that you have to believe in yourself. You have to know your path before you can get validation from everyone else. When I first started, there were some friends and family members that couldn’t quite grasp my vision. They didn’t understand and they sure let me know it.
It can be hard to go against the advice of people who love you. But sometimes you have to agree to disagree on the terms of your future.
… but you’re the visionary.
As the business owner, entrepreneur, and leader of your life, it’s your JOB to dream. It’s your job to see what could be before anyone else does. Sometimes that means holding the faith all on your own.
This was honestly really challenging for me in the beginning. As a baby business owner, I was so excited about starting my business. I knew exactly what I wanted to share and how I wanted to share it. I knew the type of people that I wanted to reach, and I just saw it in my mind. My imminent success was so clear to me.
Unfortunately everybody else around me didn’t quite see it — and I let it take the wind out of my sails.
This is why as a new coach I want you to prepare for the fact that you might have to hold the vision alone. Please do not let that discourage you in the slightest. If you have friends or family members, or even people who are watching you from a distance that doesn’t support what you see for your life, it’s OK.
Some people will fear your success. But you know what? It’s really not about you — it’s about them.
If you succeed, then they’ll have to face what they’re scared of doing — and you’ll be the proof that it’s possible.
Being an entrepreneur is lonely because there’s a very small percentage of people willing to go out on their own. We’re kind of crazy, but trust me, it’s so worth it. Hold the faith, and believe in your dream. If the naysayers get too in your head, stop explaining and start showing. The quickest way to quiet a hater is to show them your results.
#2 in the Three Things I Wish I Had Known Before Starting My Coaching Business: It’s okay to stretch yourself before you think you’re ready.
Spoiler alert… a lot of times you won’t be ready.
You will feel like you’ve got to just do this one little thing, and fix this little other thing, and tweak this thing and, “oh wait, you’ve got this whole plan that you’ve been working on that you’ve just got to execute first before you do this other thing.”
Any perfectionists in the room that can relate?
It’s OK to not be ready yet and just do it anyway, that’s why I say stretch yourself.
Getting uncomfortable and just doing the darn thing can cause you to act and step into the next level.
A specific example for me is the time I wanted to invest in a coach, and I didn’t think I was ready at all. The investment was $8,000 and it’s not like I just had the cash on-hand. My coaching practice wasn’t making that much at that point, and I think if I were to break down the payments, they were exactly what the business was making at that point.
I had only one client at the time, but I knew that making that investment was going to allow me to expand and move into the level I wanted to be. In hiring that mentor she pushed me to put myself out there and do things that were way out of my comfort zone. With her I was stretched financially and within the work she was having me do — and then I made $11,000 in a month. I had never been more uncomfortable in my life, but that $8,000 investment taught me how to make consistent 5-figure months from there on out.
That’s what I mean by stretching yourself when you reach outside your normal safe place and you essentially force yourself out of your comfort zone, you start doing things that you would never have done before — because they weren’t comfortable.
It won’t feel good at first, but you grow with it. Then your business and your bank account will follow suit.
#3 in the Three Things I Wish I Had Known Before Starting My Coaching Business: It’s not okay to get ready to get ready.
This can be categorized under “procrastination” but also “perfection”.
You know me, you know I’m a bit of a perfectionist, but you can’t let that stop you from launching, and I’ve had to learn that the hard way. For example, I could let myself get caught up on itty bitty details in the background of my YouTube videos and I could spend all my time messing with that than actually filming.
Sometimes you’re going to have to push that perfectionist to the side and just go for it!
You’re going to have to go before you’re ready. A perfect example of this is we were in Playa del Carmen for the Royal Retreat and we went ziplining for our excursion. I remember the first people who went, (my sister, Debra included) were very nervous. To put their mind at ease the guy said he was going to count to three. They anxiously waited as he said “one”, “two” — and then he pushed them off before they were ready.
They were waiting to hear three and I feel like that’s what happens in our business a lot of times. Sometimes we just need to go on two. They had a great time and if you wait for that “number three” sometimes you anticipate the “could be”s way too much.
If I could advise you as a new coach, I would say that you just have to go before you think you’re ready.
Lastly, I have a bonus for you: Be okay with failing forward.
I say “failing forward” because a lot of people think that failing means that they’re stuck. That they have to start over. NOT TRUE!
Failing means that you learned and you took a step in the right direction. It’s just a stepping stone on the path to success.
Now, after taking a stroll down memory lane, I remember what it was like just starting out, and how nice it would have been to have a boost in the beginning.
This is why I created the FREE 90 Day Marketing Plan!
At the start (or the end) of each calendar quarter, I get the same question over and over again.
“How can I make the next quarter better than the past one? How can I hit my revenue goals for this year?”
While 90 days may seem like a short term planning period, if you already have a plan for the year, then your 90 day goals are easy enough to determine. You just have to figure out the next piece to focus on for the next 3 months.
But if you don’t already have a 12-month plan, then that is your first step.
Then the 12-month plan is just a targeted part of the 3-year plan.
During this training you’ll discover…
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