A unique selling proposition (USP) is a great way to stand out from the crowd. It’s how successful coaches share what makes their business special and differentiates it from other coaches. It can be as simple or complex as you like. The key thing is that it needs to be clear, concise and compelling.
You should always ask yourself “why should someone choose my coaching services over those of my competitors?” This question will help you to identify your USP.
Here are some examples of USPs:
My coaching style is based on an understanding of human behavior.
I provide more than just advice – I teach people how to change their lives.
I take the time to get to know each individual so we can create a personalized plan together.
I make sure every client feels comfortable throughout our coaching sessions.
My coaching program has been developed using scientific research.
If you're not sure what makes you unique then ask your clients! You probably have a blind spot for how your coaching skills benefit clients. If you don't have clients yet, ask a friend to share what they believe to be unique about you.