A unique selling proposition (USP) is a great way to stand out from the crowd. It’s how successful coaches share what makes their business special and differentiates it from other coaches. It can be as simple or complex as you like. The key thing is that it needs to be clear, concise and compelling.

You should always ask yourself “why should someone choose my coaching services over those of my competitors?” This question will help you to identify your USP.

Here are some examples of USPs:

My coaching style is based on an understanding of human behavior.
I provide more than just advice – I teach people how to change their lives.
I take the time to get to know each individual so we can create a personalized plan together.
I make sure every client feels comfortable throughout our coaching sessions.
My coaching program has been developed using scientific research.

If you're not sure what makes you unique then ask your clients! You probably have a blind spot for how your coaching skills benefit clients. If you don't have clients yet, ask a friend to share what they believe to be unique about you.

What is a signature coaching offer? It’s an opportunity to create a unique, one-on-one experience for your prospective clients. You can use this as a way to build trust and rapport with your clients, or you can use it to sell your coaching services. A signature coaching offer is typically offered at a discounted rate compared to standard rates.

When creating a signature coaching offer, think about:

How can I add value?
How can I differentiate myself from my competition?
What is the benefit to my clients?
What is the benefit to me?
How can I set myself apart from others in this field?

Your signature coaching offer should include all these elements.

The best way to determine your ideal client is by asking yourself who you want to work with and why. You can also use the following questions as a guide:

What do I enjoy doing?
What are my strengths and weaknesses?
How much time am I willing to commit to each client? 
Do I have any experience in this area?
Who would be interested in working with me?
What is their need or problem that I could help them solve?
What does it mean to them?
What will they gain from working with me?

Once you know what type of clients you want to attract, you can start marketing your business.

There's no need to create an extensive marketing plan for your coaching business. Until you figure out a marketing system that works best for you, you'll likely spend time trying a few things. Here are some ideas on how to market your coaching business and grow an ideal audience:

Create an attractive website with educational content
Use social media platforms like Facebook and Twitter to share information about your services and products
Pursue guest posting and write articles for online publications
Contact local newspapers and magazines
Hold workshops and seminars
Start a blog
Offer free consultations to potential clients
Get referrals from friends and family members
Include a referral bonus for referring new clients
Ask your current clients if they know anyone else who might be interested in your services.
Give away freebies in exchange for an email address
Host events
Have a discount code for new clients
Promote your services through word of mouth
Share success stories from former clients

As a bonus, when starting your own coaching practice you can write a business plan. This document will help you define the services and products that you offer, as well as how much time it takes to complete each service or product. The purpose of the business plan is to help you avoid common mistakes when developing your coaching business.

A business plan includes three parts:

Executive summary
Business description
Financial projections

An executive summary is usually written in third person and provides a quick overview of your business. Use this section to introduce yourself and your company. Include information such as your name, contact information, and a brief history of your company.

A business description is where you describe your services and products. In addition to describing the services and products that your company offers, this section should include information about your background and qualifications. If you’re not sure how to write this section, ask someone who has been writing business plans for years.

Financial projections are used to predict revenue and expenses over the next 12 months. These numbers are based on historical data and may vary depending on several factors including changes in the economy or the number of clients you attract.

You don't have to spend a lot of money to create a good business plan. A simple one-page outline will do.