Marketing Tools & Resources I Use Everyday

ThriveCart

What can I say about ThriveCart? It's AH-mazing. I use this shopping cart software to sell my digital products, courses, and even manage my monthly recurring revenue from group coaching programs. I like the ability to offer flash sales, limited stock on digital items, and quickly create a cart page that accepts Apple Pay, Google Pay, PayPal, can handle international clients AND sends an invoice with each purchase. They also integrate with ConvertKit so I can tag purchasers and create special follow up sequences. 

ThriveThemes

Not to be confused with the software above, ThriveThemes and the Thrive Architect page builder handles my landing pages, allows me to quickly design beautiful blog pages (including this one), and gives me the ability to host everything on my own WordPress site. I was able to design the entire You've Got Clients website using Thrive Architect in a weekend. The ThriveThemes membership also comes with a popup builder so you can grow your email list (which also integrates with ConvertKit), it has a course builder if you want to offer free courses, a software to handle split tests and more. It's becoming one of my favorite tools to work in. 

SocialBee

SocialBee is a social media sharing platform that is very easy to use. Not only can you create content directly within the platform, but you can schedule it out AND set it up to resend content as well. That means that you don't have to keep feeding the social media beast, so to speak. I like it because I can integrate multiple platforms including Pinterest, Linkedin, Facebook, and Instagram, and even TikTok! It integrates with Canva so you can design your graphics and post immediately. And for the power users it even gives you the ability to track local marketing efforts with Google my Business analytics.

Much more than just a social media posting platform, they also have a concierge service so you can hire out your content creation for short form and long form content.

Restream

I use Restream to host my weekly live streams and even share pre-recorded sessions to YouTube, Facebook, or Linkedin. With one button, I can stream to multiple locations. I like the fact that I can include my own branding, graphics, and even upload an intro video or moving lower third banner. The quality is excellent since I can stream at 1080p resolution. It also integrates directly with Instagram, Twitter, and any streaming service that uses RTMP. But more importantly, it's perfect for non-techie live streamers who want to press one button and go live in multiple locations.

Thinkific

I really like the learning management system that Thinkific provides. Not only do they allow your students to check off assignments once completed, but they also give you the ability to track the progress of your students. It’s mobile friendly and students can save their place without having to start over every time they login. Because it is highly focused on a teacher/student like environment, it also provides discussion areas and additional support for students and course creators. They also integrate with ClickFunnels and Kit.

Kit

Kit is my preferred email service provider. Not only do they have fantastic deliverability, but they also offer fantastic support. The reason that I initially signed up with Kit is the tagging feature. Instead of allowing you to create different lists, you can simply tag each subscriber as they come in. Then you can group the tags and email only the specific subscribers you choose. This is a huge help when you are creating different lead magnets and you want to only speak to the people who signed up for a specific lead magnet. They also allow you to create simple landing pages so you can quickly deliver your lead magnets. You can also embed your form in a blog post or just send the link so new subscribers can sign up that way.

Frase

I've been using Frase for a few months now and it's one of my new favorite tools! Not only does it help me figure out content ideas, I can also use it to optimize existing content. I've been using it to create SEO friendly content for my blog, but I have also used it to script out YouTube videos.

Sometimes I'll use a teleprompter and having a script makes batch recording videos that much easier. I've also been playing around with the A.I. writer lately and its pretty cool to see it write paragraphs just based on a few word prompts. If you are creating videos or blog posts, this tool alone will save you hours.

ClickUp

I use ClickUp on a daily basis to keep track of my to-do list, work coming in from my team, and manage larger projects. ClickUp is a project management tool that makes running a small business that much easier. Because my team is located all over the world, we use ClickUp to communicate and stay on task. I like the fact that I can set recurring tasks, sync tasks with my Google Calendar, and manage it all from my phone or my iPad with the app. I've tried other project management softwares but this one is my favorite so far. I also set “CEO” projects that are private to me.

Group Funnels

If you are a group owner then you know how much time and effort goes into keeping a Facebook group engaged. In the past, the only way to monetize your Facebook group was to directly pitch your product in the group. But now, you can ask 3 questions when someone enters the group. One of those questions should be "Drop you email if you'd like my free guide XYZ." Now, you can focus on keeping the group engaged and free from pitches because each new member can go through your already existing sales funnel. I've been a Group Funnels user since the very first day it launched, and I love using it to automatically transfer those emails I request via my Facebook group entry questions over to my CRM. In the past I would manually copy and paste those emails. Now approving new members is as easy as clicking approve all. Group Funnels transfers the answers to a spreadsheet for me in one click.

LastPass

I store all of my passwords in the LastPass vault. LastPass is an encryption software that will fill in passwords automatically for the websites that you visit as long as you have the browser extension installed. They do not store your master password, nor can they reset it; so if you lose it, you’ll lose access to your account. I really like the security check they offer so you can see how strong your passwords are. They will also generate secure passwords for you that fit the requirements of whatever that particular website needs. I pay for the upgraded version so I can use the app on my iPhone and iPad.